OPERATING MODEL / 01

Built for speed. Governed by specialist judgment.

Adsyntiq Intelligence prepares and organises campaign work at scale. Paid-media specialists step in wherever decisions affect spend, tracking, strategy, or account risk—giving you the efficiency of software without being left to operate it yourself.

BRIEF→BUILD→AUDIT→LAUNCH→MONITOR→REVIEW
THE CONTROL SEQUENCE

Brief → structured build → specialist audit → controlled launch → ongoing management.

Technology supports the time-intensive operational work, while paid-media specialists remain accountable for the decisions that can materially affect your account or advertising budget.

01.INPUT

Qualification and brief

We confirm your objective, platform, budget, landing page, tracking, creative, and whether the account fits the service.

02.LINK

Secure account access

You grant proper Google or Meta business access. You keep ownership, and Adsyntiq never asks for your passwords.

03.BUILD

Technology-assisted campaign build

Adsyntiq Intelligence organises the brief, plan, revisions, and approval workflow while our team prepares the campaign structure, targeting, keywords, copy, campaign-ready static creatives, budgets, and destination links.

04.AUDIT

Structured QA and specialist audit

A structured quality review identifies warnings and blockers. A paid-media specialist then reviews the complete setup before launch.

05.DEPLOY

Controlled launch

Campaigns are created paused or in draft. Only approved campaigns activate inside the advertising accounts you own.

06.ITERATE

Monitoring and optimization

Managed plans continue with account monitoring, issue prioritisation, scheduled specialist reviews, and specialist-reviewed reporting.

PHASE A / INPUT

Qualify, brief, connect, and verify.

We confirm the objective, offer, budget, audience, location, landing page, creative, and tracking. You then grant secure business access to the relevant Google or Meta account—never your password.

PHASE B / ACTIVATION

Build new or transition existing.

For a new campaign, we prepare strategy, structure, copy, included static creatives, and a paused build for expert launch approval. For existing campaigns, we assess the account, establish a baseline, and complete the agreed transition checks before management begins.

PHASE C / MANAGED

Accounts are monitored. Specialists intervene.

Managed accounts are checked for delivery, spend, conversions, pacing, and account health. Findings and recommendations feed scheduled reviews, while urgent or unusual issues go directly to a specialist.

ACCOUNT HEALTH

Ongoing monitoring with clear specialist escalation.

Adsyntiq organises account findings by urgency, explains what changed and why it matters, and routes important issues into the specialist workflow. Adsyntiq Intelligence connections will support more of this process as they mature.

GREEN

Normal

The account is behaving as expected, so no extra action is needed.

YELLOW

Review

There is something worth checking during the next scheduled account review.

ORANGE

Important

The issue should be reviewed soon instead of waiting for the normal schedule.

RED

Critical

A specialist needs to investigate now—for example, if tracking fails or spend suddenly jumps.

EXAMPLES OF URGENT ISSUES

Tracking stops recording leads, spending rises unexpectedly, campaigns stop delivering, important ads are disapproved, or the account is suspended.

ADSYNTIQ INTELLIGENCE

Organise and prepare.

  • Structured briefs and campaign-planning workspaces
  • Visible assumptions, gaps, and quality-review steps
  • Revision and specialist-approval history
  • Account signals as platform connections mature
  • Consistent reporting and decision structure
PAID-MEDIA SPECIALIST

Audit and decide.

  • Mandatory launch audit and final approval
  • Tracking-confidence assessment
  • Weekly or every-two-weeks optimization review
  • Urgent issue investigation
  • Material decisions and report interpretation
CLIENT EXPERIENCE

Clear, responsive, and organized.

  • Guided briefing and onboarding
  • Clear requests for access and approvals
  • Account alerts and readable monthly reports
  • Written updates that are easy to review
  • Specialist calls whenever a discussion will help
YOUR BUSINESS

Provide the business truth.

  • Accurate offer, audience, and goal information
  • Your website, landing pages, and source creative
  • Secure account permissions and timely approvals
  • Sales follow-up and lead-quality feedback
  • Final business-side decisions
EXISTING ACCOUNTS / TRANSITION PATH

Already running campaigns? Activation prepares them for management.

The account review helps us scope Activation from US$499. A standard transition covers access, tracking and structure checks, a starting baseline, and the working priorities. Material repairs or a full rebuild are quoted separately before we begin.

PATH.01

Standard transition

Ownership, tracking, structure, and current campaigns are sufficiently clear. Activation establishes the baseline and working process before the agreed Managed schedule begins.

ACTIVATION FROM US$499
PATH.02

Limited corrections

We document the issues, confirm whether they fit within the agreed Activation scope, and establish a reliable starting point before management begins.

CONFIRM SCOPE
PATH.03

Substantial repair or rebuild

Major tracking, ownership, structure, or campaign issues require extra work. We quote this in addition to or instead of the standard transition scope before proceeding.

SEPARATE QUOTE
NEW ADS IN AN EXISTING CAMPAIGN

We review the campaign objective, current structure, destination, creative requirements, and measurement before preparing the addition. The work does not need to restart as a full campaign build unless the existing structure cannot support it safely.

NEW CAMPAIGN IN AN EXISTING ACCOUNT

A separate new initiative follows the planning and launch-approval workflow. After Activation, active Managed clients can save up to 25%, and Managed+ clients up to 50%, on an eligible additional build when existing account work can be reused; we quote the exact saving before work begins.

REPAIR OR REMEDIATION

Material tracking repair, restructuring, policy recovery, or account cleanup is scoped separately so the monthly plan remains clear and the recovery work has an accountable owner.

ONGOING OPTIMISATION

Once the account has a trustworthy baseline, regular monitoring, analysis, specialist review, and approved changes can follow the Managed or Managed+ schedule.

Get the account ready—and the right team managing it.

Tell us about your business, current campaigns, budget, and goals. We will scope Activation for a new build or existing-account transition, then confirm whether ongoing management fits.

Request account review